A recent study conducted by researchers at the University of Alberta has shed light on the surprising influence of a popular TV show on a Brazilian man’s support for the Edmonton Oilers hockey team. The study, which was published in the Journal of Sports Psychology, examined the case of Marcos Silva, a 32-year-old man from Sao Paulo who had never shown any interest in hockey before.
According to the researchers, Silva’s newfound love for the Oilers can be traced back to his obsession with the hit TV show “Hockey Night in Canada.” The show, which follows the lives of a fictional hockey team in Edmonton, has gained a cult following in Brazil, where it is broadcast with Portuguese subtitles.
Silva first discovered the show while flipping through channels one night and was immediately drawn in by the drama and excitement of the games. As he continued to watch, he found himself becoming more and more invested in the team and its players. Before long, he was hooked on hockey and had even purchased an Oilers jersey to show his support.
The researchers believe that Silva’s experience is not unique and that TV shows can have a powerful influence on people’s attitudes and behaviors. In this case, “Hockey Night in Canada” served as a gateway for Silva to become a fan of the Oilers, despite having no prior knowledge or interest in the sport.
This study highlights the potential for TV shows to shape our perceptions and preferences, even in unexpected ways. It also underscores the global reach of sports and entertainment, as fans like Silva can be found in all corners of the world, united by their love for a particular team or game.
As for Silva, he is now a die-hard Oilers fan, following every game and cheering on his favorite players. His story serves as a reminder of the power of media to connect people across cultures and borders, and to inspire new passions and interests.
