Rogers Communications, one of Canada’s leading telecommunications companies, has recently made headlines for its strategic moves to boost its share price through sports deals. According to a report by Globalnews.ca, Rogers is looking to capitalize on the popularity of sports content to attract more customers and increase its revenue.
One of the key deals that Rogers has made in the sports industry is its partnership with the National Hockey League (NHL). In 2013, Rogers signed a 12-year, $5.2 billion deal with the NHL to become the exclusive broadcaster of NHL games in Canada. This deal has allowed Rogers to offer its customers access to live NHL games, as well as exclusive content and features through its various platforms, such as Sportsnet and NHL Live.
By securing exclusive rights to NHL games, Rogers has been able to differentiate itself from its competitors and attract more customers to its services. This has helped the company increase its revenue and improve its overall financial performance, which in turn has had a positive impact on its share price.
In addition to its partnership with the NHL, Rogers has also made significant investments in other sports properties, such as Major League Baseball (MLB) and the Toronto Blue Jays. By acquiring exclusive rights to MLB games and investing in the Blue Jays franchise, Rogers has further solidified its position as a major player in the sports industry.
Overall, Rogers’ focus on sports deals as a means to boost its share price is a strategic move that has proven to be successful. By leveraging the popularity of sports content and investing in exclusive partnerships with major sports leagues, Rogers has been able to attract more customers, increase its revenue, and ultimately drive up its share price. As the demand for sports content continues to grow, Rogers’ investments in the sports industry are likely to pay off in the long run.
